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Welcome to the First Option, a newsletter that bridges the material and the spiritual💫
I'm Natasha — freelance fashion stylist for twenty-five years, creative consultant, Vogue alumna, but also a passionate yogini, daily meditator, ecstatic dancer, chanter, deep breather, lifelong student of eastern and western philosophy, and apprenticing psychedelic facilitator. Yes, all of those things at once. Welcome to my wild and wonderful world.
I’m not here to just give you suggestions on which great pieces to invest in, though there will be plenty of that. I’m also here to help you understand why you want it, and whether it actually serves the person you are and forever becoming.
I believe that how we dress, how we live and what we believe are inseparable — that fashion is never really about the clothes. It’s about consciousness, beauty, self-awareness, self-love and the courage to express who you actually are.
Most newsletters pick a lane. Fashion or wellness. Style or spirituality. I can’t do that, it’s not in my nature — I’d rather integrate and synthesize.
Every couple of weeks, usually on a Sunday or Monday, you’ll get a letter that mixes runway analysis, shopping recommendations and outfit ideas — but also wellness deep-dives, reflections on the body and what we wear, essays on getting dressed for real life, guidance on yoga retreats and conscious travel, and honest conversations about the messy, magical work of showing up as yourself in mid-life. You’ll meet me in the places I actually live: a chaotic fashion week, behind the scenes at a shoot, on a yoga mat in Thailand or Costa Rica, or in the fitting room trying on a perfect coat.
If this resonates — if you’re the kind of woman who cares about both your outer and inner life, who refuses to be boxed in, who yearns to expand, evolve and radiate, who wants to read like you’re getting advice and dispatches from your most soulful, fashion-obsessed friend — you’re in exactly the right place.
Free subscribers get every letter. Paid subscribers directly support independent writing and get the full shopping research, deep-dive links, and everything I couldn't fit in the free version.
For the full story of how I got here, read my founding letter. Or check out my love letter for the Tuxedo with an inspired shopping section for a chic entrypoint into my style world. Or maybe spend some time learning why you seriously need to care about your lymphatic system, because looking good always starts from within.
As my favorite mantra goes: “As above so below, as within so without.” Ancient truth that stands the test of time.
Welcome love, I’m so very glad you’re here. Subscribe and share this with someone you love who might resonate. This is going to be fun…!
Lovex Natasha
Don’t forget to follow me on Instagram,
and on Pinterest for over 10 years of research on photography, interiors, style, travel and so much more.
Check out my department store’s worth of amazing links in my ShopMy store.
For my editorial work and styling projects, click here.
If you’d like to work with me one-on-one for a closet refresh and/or personal styling, contact me below, I’d love to chat with you.